Wednesday, May 06, 2009

Cultural sensitivity

"White Power" is a term that has a unique and very charged meaning in American culture and history. This fact was apparently unknown to German car company Audi's press agency, which recently released its new RS6 with that unfortunate name. The error was caught very quickly, but the apology wasn't necessarily much better:

"Furthermore we distance ourselves from anything that has to do with that group synonym and we would also like to say sorry if anyone got personally touched."

Advice to Audi: PLEASE get yourself a native English speaker on your PR team.

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